I received an email from an upset financial advisor. He was following my advice on how to get clients with LinkedIn and was getting abysmal results. People weren’t connecting with him, and they weren’t responding to his messages. Long story short, he wasn’t getting any traction.
So, I checked out his profile. And do you know what I saw?
He wasn’t posting at all, even though my training has provided numerous template ideas that should have been enough to get him started.
But even worse… he had no profile photo!
If you want to grow on LinkedIn, you should probably have a profile photo. That way, people can put a face to your name and visualize who you are when they read your content, accept your connection requests, and receive your messages.
Research directly from LinkedIn found that people with profile photos receive:
- Up to 21X more profile views…
- Up to 36X more messages, and…
- Up to 9X more connection requests.
I told this advisor not to make things any more difficult than they need to be and to upload a profile photo ASAP. His results will almost certainly improve. |