Newsletter for the Counter-Cultural Retirement Advisor
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Issue #478
December 30, 2024
“It takes a long time to learn how to do something simple.”
―Marty Rubin
Greetings,
 
Welcome to this week's Advisor Training newsletter. Our goal is to provide training, education and insights for those who adhere to our counter-cultural and sometimes counter-intuitive investment and business philosophy.
  • Main event: Client Follow-Up, Part 1: Overview. For more details visit AFW S.15

  • Review of last week's quiz

  • Updates, News and Announcements

  • and much more...

THIS WEEK'S PRO-TIP
No Profile Photo!?
  • This is from a financial marketing guru that I follow ($99 per month - I give it to you gratis).
  • This tip applies to all social media sites, not just LinkedIn.

I received an email from an upset financial advisor. He was following my advice on how to get clients with LinkedIn and was getting abysmal results. People weren’t connecting with him, and they weren’t responding to his messages. Long story short, he wasn’t getting any traction.

 

So, I checked out his profile. And do you know what I saw?

 

He wasn’t posting at all, even though my training has provided numerous template ideas that should have been enough to get him started.

 

But even worse… he had no profile photo!

 

If you want to grow on LinkedIn, you should probably have a profile photo. That way, people can put a face to your name and visualize who you are when they read your content, accept your connection requests, and receive your messages.

Research directly from LinkedIn found that people with profile photos receive:

  • Up to 21X more profile views
  • Up to 36X more messages, and…
  • Up to 9X more connection requests.

 

I told this advisor not to make things any more difficult than they need to be and to upload a profile photo ASAP. His results will almost certainly improve.

TOP 17 SECRETS
#17 ― AdvisorFirst Top Books List
Complete at least one book per month from our Top Books Shelf in our Goodreads Book Club.
BOOK OF THE WEEK

Estate Planning Smarts by Deborah Jacobs

"This is certainly the only estate planning book you’ll ever need. Highly recommended." -Nick Murray

ADVISORFIRST ADVANTAGES
#2 ― Stable Firm & Management
“You can't build a great building on a weak foundation. You must have a solid foundation if you're going to have a strong superstructure.”
―Gordon B. Hinckley

IP has stable management that doesn’t make changes on a whim. They are Advisor-friendly that puts  us before the corporation. They fully understand independent advisors and our need for independence. We, the sales force, have been given the freedom and infrastructure to custom-design our organization the way  we want. IP truly lets us build a company within a company,  while leaving us alone.

  • Founded in 2007.
  • $25 billion of brokerage and RIA assets.
  • Over 2,500 reps.
  • They are not for sale and not undergoing any consolidation.
  • They are not owned by private equity.
  • The Home Office team has 137 employees with over 200+ years of combined investment and insurance industry experience.
  • Personal account managers to shepherd all cases and issues. Expert transition team that does all paperwork and coordinates ACATs and transfers of all assets to firm platform.
  • You can get assistance directly from in-house CFAs, attorneys, actuaries and other professionals who have been CEOs of broker-dealers and other business lines. Out team (AFG) has already tested this with some very large cases.
  • They allow Advisors to be independent but not alone. Despite their size they know our names (really true). We are not a number to them. They actually listen. I have already made a number of requests and suggestions that they have implemented, including making an improvement with a very large variable annuity provider, and adding Living Trusts, Land Trusts and LLCs to our platform.
LAST WEEK's QUIZ - #15

On average, the market drops -X% every three years.

  1. -5%
  2. -10%
  3. -15%
  4. -20%
  5. -30%
  6. -40%

Answer = 3

BUSINESS MEMES

Michael Paulding Thomas

Securities Principal & Advisor Development

 

Over three decades of training part-time and full-time financial advisors. Developed 2 $200k-earners, 10 $100k-earners, 15 part-time $50k-earners and built a $1.6M revenue sales force.


Securities offered through Innovation Partners, LLC. Member FINRA/SIPC


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