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Issue: #485
March 3, 2025 |
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“Our goals can only be reached through a vehicle of a plan, in which we must fervently believe, and upon which we must vigorously act. There is no other route to success.” |
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Greetings,
Welcome to this week's Advisor Training newsletter. Our goal is to provide training, education and insights for those who adhere to our counter-cultural and sometimes counter-intuitive investment and business philosophy.
Two housekeeping notes:
- My business email has changed to michael@clientfirst.pro. Nothing else has changed and my old one still works ― but I prefer you use this new one. Watch today's MKOM where I discuss this.
- Favor to ask, if you haven't already done so:
- click on
any link in this email; and,
- reply to this email (with any message). This helps verify my new email address. Thanks!
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Main event: Your Brand's Custom Email & Website.
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Co-Main event: Bypass A-Share Upfront Sales Charge for IRAs.
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Co-Main event: Overcoming Political Objection - 2-Levels of Brain Trust
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17 Tips that Guarantee Success #2: Conduct 2 - 4 new client appointments per week, 50 weeks a year.
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Brief summary of Epiphany #9: Client Appointments is Where the Action Is. This is (almost) all that matters.
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Review of last week's quiz
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Updates, News and Announcements
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and much more...
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Prologue from Nick...
The genuinely dreadful January inflation numbers together with the new administration’s tariff policies – the latter changing by the day – would have been enough to chill even a market otherwise disposed to behave rationally. But when you layer those phenomena over a market fresh off one of the greatest effusions of speculative mania since dot-com, you get a situation that utterly defies short-term analysis.
Fortunately, in addition to being unknowable, the market’s near-term outlook is also irrelevant to the investment policy of the goal-focused, plan-driven, long-term investor and his/her Behavioral Investment Counselor. The general theme of this month’s newsletter is therefore the need for us to stand steadfastly on that unknowability/irrelevance, and on that basis to turn aside all inquiries prompted by the headlines. I even go so far, in Client’s Corner, as to invite your clients on your behalf to leave you alone about all this noise.
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Three ways to become incredibly successful as a financial advisor |
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- have good grasp of the technical
- be a fanatic about making things simple
- be extremely good with people
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#9 ― Master American Funds |
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Get More Referrals Now! by Bill Cates
Sales legend Bill Cates uses his experience and expert knowledge to show sales professionals how to work smarter (not harder) by employing The Four Cornerstones of Referrals. |
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#17 ― Promote YOU: Custom Email and Website |
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“You don’t own your own business - you are your business. Your brand is your name and your face is your logo.” |
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With IP you can have your own unique website and email to use with your clients!
This is not having a DBA, LLC or your own business name. Though that is possible to do with IP, I don’t recommend it as it is confusing for clients and much more compliance-intensive and costly. What were talking about here is simply having your own custom client/public website and the associated email address that you can use with clients. You are still representing yourself as working “for” Innovation Partners.
For example, my client web site is ClientFirst.pro, and the email I use with prospects, clients, the public and Docusign is michael@clientfirst.pro. My clients never see my IP email address. In fact, the only place that Innovation Partners appears is in the appropriate disclosures - I am never promoting IP ― only myself (this has been a thorn in my side with all previous B/D’s). |
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Which one of the following is NOT a benefit of a living trust? |
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- Protects assets from creditors/lawsuits.
- Avoids probate.
- Hides size and distribution of estate.
- Eliminates the Gift Tax.
- Can save 5-10% on state probate costs.
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Michael Paulding Thomas
Securities Principal & Advisor Development
Over three decades of training part-time and full-time financial advisors. Developed 2 $200k-earners, 10 $100k-earners, 15 part-time $50k-earners and built a $1.6M revenue sales force.
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