Newsletter for the Counter-Cultural Retirement Advisor
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Issue: #493
April 21, 2025
“People died to give me the right to read. So am I going to dishonor their deaths by not reading? I see it in a broader context than just reading to learn or for entertainment. I feel personally that I have an obligation to honor those people’s deaths; they died so that I could have the opportunity to read.”
―George Raveling
Greetings,
 
Welcome to this week's Advisor Training newsletter. Our goal is to provide training, education and insights for those who adhere to our counter-cultural and sometimes counter-intuitive investment and business philosophy.
THIS WEEK'S PRO-TIP
Question from an Advisor

"I'm curious if advisors directly ask clients for referrals. I do not, currently, would prefer to let it happen organically, without pressure. But maybe I need to be a bit more direct?"

  • You say: "What was the last time someone you know complained about a financial problem they were having?" (This works because everybody loves to complain about money.)
  • They say: "My daughter just got a job with a 401k and no one has explained to her how it works."
  • You say: "I'll write something up for you to send her to help solve the problem."
TOP 17 SECRETS
#16 ― Your Monthly Client Newsletter
Email your Client Newsletter every month without fail. include Nick's Client's Corner. Also include your Mid-Year Client Letter and your Year-End Client Letter in the July and January editions.
BOOK OF THE WEEK

This Time Isn’t Different by Nick Murray

 

Gives advisors a system for preventing clients from panicking in down markets, right from the first day of the relationship.

ADVISORFIRST ADVANTAGES
#17 ― Promote YOU: Custom Email and Website
“You don’t own your own business - you are your business. Your brand is your name and your face is your logo.”
―Michael

With IP you can have your own unique website and email to use with your clients!

 

This is not having a DBA, LLC or your own business name. Though that is possible to do with IP, I don’t recommend it as it is confusing for clients and much more compliance-intensive and costly. What were talking about here is simply having your own custom client/public website and the associated email address that you can use with clients. You are still representing yourself as working “for” Innovation Partners.

 

For example, my client web site is ClientFirst.pro, and the email I use with prospects, clients, the public and Docusign is michael@clientfirst.pro. My clients never see my IP email address. In fact, the only place that Innovation Partners appears is in the appropriate disclosures - I am never promoting IP ― only myself (this has been a thorn in my side with all previous B/D’s).

LAST WEEK's QUIZ - #XX

Who is generally eligible for a Solo 401k?

  1. Only owners and partners (max three).
  2. All owners and up to two employees.
  3. All owners and up to five employees.
  4. Unlimited, but restricted to owners and related family.
  5. Only for one person, the owner.
  6. Owner and spouse, or two partners.

Answer = 6

BUSINESS MEMES

Michael Paulding Thomas

Securities Principal & Advisor Development

 

Over three decades of training part-time and full-time financial advisors. Developed 2 $200k-earners, 10 $100k-earners, 15 part-time $50k-earners and built a $1.6M revenue sales force.


Securities offered through Innovation Partners, LLC. Member FINRA/SIPC


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