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Issue: #504
June 30, 2025 |
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“Fewer Blogs. More Books.” |
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Greetings,
Welcome to this week's Advisor Training newsletter. Our goal is to provide training, education and insights for those who adhere to our counter-cultural and sometimes counter-intuitive investment and business philosophy. |
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- Main event: A-Shares vs C-Shares vs F-Shares + B/D vs Advisory Rant
- Brief summary of Epiphany #26: You Run the System, the System Runs Your Business.
- Review of last week's quiz.
- Updates, News and Announcements.
- and much more...
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Prologue from Nick...
The lead essay recounts the seven major panic attacks the equity market experienced just in the last 25 years. It’s intended both to remind you of how very commonplace such episodes are, and to give you language with which to drive this message home: successful investing will always be a war against the panic impulse. “We have met the enemy,” as Pogo Possum so memorably said, “and he is us.”
Also this month, as every July, we offer a draft midyear client letter. This one focuses on the now-you-see-it-now-you-don’t Tariff Typhoon – the latest genuine classic teachable moment. Ultimately, this draft says, if you were working your plan on January 1, and you’re still working it today, your plan significantly advanced in the interim, even if your account values are essentially unchanged. Because sometimes just holding your ground – when those around you are reacting with bizarre portfolio “defenses” – becomes a kind of victory.
Finally, Client’s Corner anecdotally waves the Fourth of July flag for human ingenuity, as it is peerlessly captured by mainstream equities.
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"If I wanted to start with some simple, easy marketing, where would I start?" |
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- Make a list of your last five high quality clients.
- Next to each one's name, write down where you got them.
- Take an hour, and get a plan to do whatever it takes to get five more clients from those sources.
- Each day, write down the most interesting question that was asked during your client meetings with ideal clients. Just make a habit of writing it down after the meeting is over.
- Each month, look at the list and pick one question. Then write it up in a two paragraph email newsletter and send to all your clients and prospects.
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#8 ― Preach and Teach Nick Murray |
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It can be difficult to be a prophet in your own land, so it's helpful to promote a
respected higher authority
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Promote Nick Murray as much as possible to your clients, as he espouses the same philosophies as you do thus enhancing your credibility.
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Pro-tip: invoke Warren Buffet as well.
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Beyond Referrals by Bill Cates
What's better than getting new referrals? Getting new customers. |
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#9 ― Streamlined Application Process |
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“It’s not the strongest species that survive, nor the most intelligent, but the most responsive to change.” |
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―Charles Darwin, Naturalist |
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This is one of the most exciting things about our system, at least in regards to the day-to-day process of writing new business.
- Collect the data from your client using our Clients Worksheet.
- Use one of our pre-made templates in DocuSign for whatever app type you're doing (IRA, 529, VA, B/D, Advisory, etc - we have over 60 templates).
- Copy your client's information from you Clients Worksheet to the Docsign template.
- The client signs the DocuSign.
- You sign the Docusing, and you're DONE!
- The completed DocuSign will automatically be sent to New Business and they will check it, and they will enter it into the trade blotter for you, and they will forward it to the fund family.
You don't need to maintain a trade blotter or send the documents to the fund family - all that is taken care of for you! |
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According to a PriceWaterHouse study, the tax deferral benefit of variable annuities make up for their higher annual expense when held for longer than X years? |
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- 2 years
- 5 years
- 7 years
- 10 years
- 14 years
- 20 years
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Michael Paulding Thomas
Securities Principal & Advisor Development
Over three decades of training part-time and full-time financial advisors. Developed 2 $200k-earners, 10 $100k-earners, 15 part-time $50k-earners and built a $1.6M revenue sales force.
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