Newsletter for the Counter-Cultural Retirement Advisor
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Issue: #514  |  September 8, 2025
“Never check the price of a book. Just buy it if you think you’ll read it.”
―Ryan Holiday
Greetings,
 
Welcome to this week's Advisor Training newsletter. Our goal is to provide training, education and insights for solo/independent Advisors who adhere to our client-first, counter-cultural, and sometimes counter-intuitive investment and business philosophy.
 
If you're not yet part of our AdvisorFirst Group but you'd like to learn more, you can schedule a chat with me.
  • Main event: Advisor Business Data & Stats

  • Review of Nick's NMI

  • New 401k Info

  • Bonds Update

  • What Clients Really Care About

  • 17 Tips that Guarantee Success #9: Master American Funds Build a Deep Understanding of Capital Group / American Funds.

  • Brief summary of Epiphany #36: Be Tied to an Outcome, Not a Method. Remember, the end-goal is doing the right thing, not proving yourself right. 

  • Review of last week's quiz

  • Updates, News and Announcements

  • and much more...

THIS WEEK'S PRO-TIP
Question from an Advisor

"What should and shouldn't be automated, and why, could be a good thing to know."

  • Do not automate any one-on-one messaging. AI tools are overused and people can always tell when they are talking to a robot.
  • Do automate your email newsletter using software. I am shocked when I see people using their personal email to send out their monthly newsletter.
  • Do automate the timing of emails you send. This is very underused. If possible, email people at the end of the day (4pm) or at 8am the next day. If someone regularly expects you to email them at the same time each day, you have a higher chance of getting a response.
TOP 17 SECRETS
#2 ― Client Appointments
  • Conduct 2 - 4 new client appointments per week, 50 weeks a year.
  • Pro-tip: Have your calendar booking system filled up at least one week in advance.
BOOK OF THE WEEK

Talking It Over Just the Two of Us

by Nick Murray

 

A Guide for the Financial Advisor's Life Partner. Written together with his wife Joan.

ADVISORFIRST ADVANTAGES
#2 ― Stable Firm & Management
“You can't build a great building on a weak foundation. You must have a solid foundation if you're going to have a strong superstructure.”
―Gordon B. Hinckley

IP has stable management that doesn’t make changes on a whim. They are Advisor-friendly that puts  us before the corporation. They fully understand independent advisors and our need for independence. We, the sales force, have been given the freedom and infrastructure to custom-design our organization the way  we want. IP truly lets us build a company within a company,  while leaving us alone.

  • Founded in 2007.
  • $25 billion of brokerage and RIA assets.
  • Over 2,500 reps.
  • They are not for sale and not undergoing any consolidation.
  • They are not owned by private equity.
  • The Home Office team has 137 employees with over 200+ years of combined investment and insurance industry experience.
  • Personal account managers to shepherd all cases and issues. Expert transition team that does all paperwork and coordinates ACATs and transfers of all assets to firm platform.
  • You can get assistance directly from in-house CFAs, attorneys, actuaries and other professionals who have been CEOs of broker-dealers and other business lines. Out team (AFG) has already tested this with some very large cases.
  • They allow Advisors to be independent but not alone. Despite their size they know our names (really true). We are not a number to them. They actually listen. I have already made a number of requests and suggestions that they have implemented, including making an improvement with a very large variable annuity provider, and adding Living Trusts, Land Trusts and LLCs to our platform.
LAST WEEK's QUIZ

According to a PriceWaterHouse study, the tax deferral benefit of variable annuities make up for their higher annual expense when held for longer than X years?

  1. 2 years
  2. 5 years
  3. 7 years
  4. 10 years
  5. 14 years
  6. 20 years

Answer = 2

BUSINESS MEMES

Michael Paulding Thomas

Securities Principal & Advisor Development

 

Over three decades of training part-time and full-time financial advisors. Developed 2 $200k-earners, 10 $100k-earners, 15 part-time $50k-earners and built a $1.6M revenue sales force.


Securities offered through Innovation Partners, LLC. Member FINRA/SIPC