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Issue: #518 | October 6, 2025 |
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“I don’t have talent, so I just get up earlier.”
―Henry Rollins
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Greetings,
Welcome to this week's Advisor Training newsletter. Our goal is to provide training, education and insights for solo/independent Advisors who adhere to our client-first, counter-cultural, and sometimes counter-intuitive investment and business philosophy.
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"Never really marketed before, wanted to start with Facebook ads." |
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There is no clearer way I can say it: HECK NO!
A high-risk strategy like paid ads is the last thing you want to do when starting to market for the first time. A lot of things have to go right for this to work; the ad targeting, timing, ad format, etc.
Pick a low-risk marketing strategy, like gathering up names of past contacts, unsold prospects, CPAs and attorneys from past transactions, prospects you never followed up with, etc., and inviting them for coffee or lunch and/or send them referrals. Simpler, higher chance at success.
Another low-risk strategy is starting a creative email newsletter ("monthly wealth cactus for Phoenix real estate investors"). Send to clients and prospects every month and follow up with who reads it.
Don't go out and hire a marketing agency or ask them to tell you how to get started because that is like asking the barber if you need a haircut. They will take advantage of you and propose a grandiose bocu bucks offering full of high-risk stuff like Facebook advertising.
Start small and low risk (no expensive advertising!!!) in the beginning; you can always ramp up later once you figure out what works. |
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Utilize our AdvisorFirst Wiki (AFW). It contains 36 years of experience in one place, and is frequently updated. It is your first stop for knowledge, procedures and how-to. |
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How to Have Confidence and Power in Dealing with People
by Les Giblin
Taking a brass tacks approach to communication, this book explains how to interact with others as they really are, not as you would like them to be. The goal is to get what you want from them successfully |
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#6 ― We are Light on Hype and Heavy on Training |
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“We believe a competent Advisor is a confident Advisor, and a confident Advisor is a productive Advisor.”
―Michael |
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For over 3 decades we've developed a proven system (2 $200k-earners, 10 $100k-earners, 17 $50k-earners), which includes personal one-on-one mentorship, multimedia training (videos, audios, PDFs, slides), a weekly live group webinar, an 36-year online Wiki, a Telegram group with daily trainings, an active group chat with other Advisors, and many other resources.
What We DON'T Do
- No meetings on the weekends.
- No mandatory live webinars. Optional Monday 1-hour webinar which is recorded.
- No daily check-in calls, webinars etc.
- No rah-rah or pump-up events.
IP Help & Support
- The Home Office team has over 200+ years of combined investment and insurance industry experience.
- Personal account managers to shepherd all cases and issues. Expert transition team that does all paperwork and coordinates ACATs and transfers of all assets to firm platform.
- You will get assistance directly from in-house CFAs, attorneys, actuaries and other professionals who have been CEOs of broker-dealers and other business lines. Out team (AFG) has already tested this with some very large cases.
- They allow an IAR/RIAs to be independent but not alone. Despite their size they know our names (really true). We are not a number to them. They actually listen.
- IP has access to banks and Family Offices for high-net individuals (we've already used this).
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Larry is 60 years old and has a Roth IRA that has been open for 8 years. His total contributions are $60,000 and it is now worth $83,000. He takes a distribution of $23,000. The distribution is taxed at what rate? |
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- 15 percent.
- Ordinary income rate (OI).
- Long-term capital gains rate (LTCG).
- QI -or- LTCG, whichever is greater.
- Not subject to tax.
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Michael Paulding Thomas
Securities Principal & Advisor Development
Over three decades of training part-time and full-time financial advisors. Developed 2 $200k-earners, 10 $100k-earners, 15 part-time $50k-earners and built a $1.6M revenue sales force.
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